What Is Affiliate Marketing? And How to Create a Program That Actually Works
Affiliate marketing is a low‑risk, pay‑for‑performance model that turns publishers into your sales team. This guide breaks down exactly how it works, explains the four key commission models (CPA, CPS, CPL, and CPI), and gives you two practical paths to launch your own program — whether you install a plugin on your own site or join a major network like Impact, CJ, or Awin. Perfect for new and small sellers who want to grow without burning money on ads.





